BelaRosa to Rebrand Under New Management
Anthem apartment community began receiving a Mark-Taylor Residential-style makeover this week.
Scottsdale, Ariz.—Mark-Taylor Residential added a new property to its growing portfolio this week: BelaRosa, a 354-unit apartment property in Anthem, a vibrant master-planned community that is one of the most appealing places to live in the Phoenix area.
"We're very excited to begin managing BelaRosa and help it become a true asset to the wonderful neighborhoods of Anthem, which has so much to offer in terms of amenities," said Dale Phillips, president of Mark-Taylor Residential, which currently manages more than 10,000 apartments in the Valley of the Sun.
Mark-Taylor will begin the rebranding of BelaRosa this week, as employees inspect the property indoors and out as part of their detailed takeover process. They will examine both individual apartments (all 354 of them) and common areas such as the pool and clubhouse—and their landscaping. Then, they will take action.
By Friday, the Scottsdale-based company expects to be ready to introduce itself to BelaRosa, and it's planned a special event to do so: A "dive-in movie night" with a poolside showing of "Ferris Bueller's Day Off." A raffle will give one lucky resident a "day off" of his or her own, complete with a rental Ferrari for the day.
"We like throwing parties for our residents," said Phillips. "We enjoy getting to know the people who live in our communities, and we want them to love the life they get to live at a Mark-Taylor property."
Mark-Taylor Residential is an award-winning company that excels in apartment management. It has developed more than 13,000 apartments in the Southwest and currently manages more than 10,000 apartments in the Phoenix area, providing residents with beautifully appointed apartment homes and a resort-style lifestyle. For more information, visit www.mark-taylor.com.
Contacts:
Kim Atkinson
Mark-Taylor Residential
Scottsdale, Ariz.
katkinson@mark-taylor.com
Alison Rice
Fresh Brew Editorial Services
Arlington, Va.
571-312-7433
alison.rice@comcast.net