Roberta Scores Another Pillars Nomination from the National Association of Home Builders
For the second year in a row, Mark-Taylor's Summer of Love Leasing Campaign has been nominated among the best leasing campaigns of the year.
The Pillars of the Industry Awards, created by the National Association of Home Builders is the multifamily housing industry's most prestigious honor, highlight superior achievement in apartment and condominium development, design, marketing and management, and are considered a showcase of future trends.
The Summer of Love campaign centers around a character the company has named, Roberta. The fun-loving diva appears on all marketing materials, including ads, direct mail pieces and throughout the web. She offered prospects up to 2 months free and I-pods to those who "looked and leased." This year, the company brought Roberta to life, and hired her to host a series of pool parties for prospects and residents. She also starred in her own series of viral videos, posted on Youtube.
http://www.youtube.com/results?search_type=&search_query=mark-taylor.tv&aq=f
The campaign generated an all time high in internet traffic for the company, reaching nearly 90,000 web visitors in the month of July during the height of the campaign. The company averages about 80,000 per month.
A panel of judges known for their industry expertise in multifamily housing selected the finalists in 28 award categories. The categories recognize excellence in Building and Marketing as well as Individual and Company achievement, including Multifamily Development Firm of the Year and the Property Management Company of the Year.
Winners will be announced at a gala ceremony held in conjunction with NAHB Multifamily's Pillars of the Industry Conference, March 17-18, 2009, in San Diego, Calif.
Mark-Taylor Residential is an award-winning company that excels in apartment management. Mark-Taylor has developed more than 13,000 apartments in the Southwest and currently manages more than 10,000 apartments in the Phoenix area, providing residents with beautifully appointed apartment homes and a resort-style lifestyle. For more information, visit www.mark-taylor.com